The real science behind WPC
The emergence of WPC (wood plastic composite) core flooring into the LVT and LVP productsector has accelerated in recentyears.In this article,I explain what WPC is and how it differs fromother products in the market. Though it may be defined different... MORE
Distributors rally around WPC, rigid core
Flooring distributors have seen hot product categories before. In 1994, Pergo laminate flooring was introduced to the U.S. market and soon the category was ablaze. Alas, while laminate zoomed in the retail channel it never ... MORE
The ABCs of WPC
WPC—it goes by several different names depending on to whom you are speaking. Some say it translates as “wood plastic/polymer composite,” while others believe it stands for “waterproof core.” Either way you define it,... MORE
Piet Dossche, the "father of WPC"
What are some of the main advantages ofWPC vs. other composite core products suchas rigid core? Theres a lot of confusion in the market regardingwhere WPC and rigid core boards (RCB) fit.In my mind it is very clear, one category is notbetter than the ... MORE
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