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About us

DECNO—Manufacture the Best Flooring for Brands
 
DECNO, as a premier worldwide SPC and laminate flooring manufacture, our journey began back in 1997 with a commitment to bringing happiness by manufacturing the best flooring. With the dedication to the flooring industry and the vision of becoming a century enterprise, DECNO never stops pursuing the best. Leading the market trend, providing exceptional flooring solutions and services to our clients and the planet, establishing an international flooring brand with global influence are always our mission. We value your trust, prioritize your needs and manufacture the best flooring, only for making you stand out from the competition. 
 
Vision: Be dedicated to the flooring industry for 100 years and become the world-leading flooring manufacturing brand by 2030.
Mission: To establish an international flooring brand with global influence.
 
Values: Customer First: prioritize customer needs and provide the best business solutions to build a mutually beneficial relationship.
        Uniqueness: product differentiation is what gives you a competitive advantage in the market. We can make a difference.
        Sustainable Growth: development is the key priority of the company.
        Intelligent Resource: talented people are the greatest driving force of a company's development.
        Teamwork: we can accomplish more together than we can alone.
 
Make a Statement
Founded in 1997 with the dedication of the flooring industry, DECNO made substantial investments in manufacturing and innovation. 
In 2002, the first HDF board factory was established in Shandong Province, China, with a total investment of 3,000,000 USD. In 2007, our laminate flooring factory was set up at the same location. Due to the best-level quality and best-class service, laminate flooring manufactured by DENCO has been the darling of the market since it launched. 
With more and more recognition by overseas clients, by 2014, DECNO flooring has been delivered to over 30 countries spanning the whole globe, and in order to meet the increased demands, DECNO Group established its second HDF board factory in 2015 with a total investment of 30,000,000 USD and equipped the most advanced facilities imported from Europe so that it can constantly provide the best flooring with unrivaled performance.
 
Awakening
DECNO GROUP has long been a pioneer in the global flooring industry. Although DECNO Group has achieved huge success, it never rests on its laurel. After the successful appearance in front of the world, we came to realize that what the flooring business does to our planet, and we are dedicated to finding a solution to providing the best flooring without harming our environment.
With that philosophy in mind and help to create a happier, safer and healthier life by offering the best flooring, DECNO innovated a new type of sustainable flooring material and debuted SPC flooring. 

 
Set Milestone
In 2017, new SPC production lines were introduced to DENCO flooring factory to meet the increasing demands of a sustainable and healthy way of living. Because of the products' excellent performance over other types of flooring and other manufacturers, DECNO SPC flooring has hit the market and swept across the world. 
In the same year, DECNO took part in several world-leading trade fairs such as DOMOTEX, DUBAI BIG5, SURFACE, etc. to expand its global influence with the sales volume reached more than 20 million USD. Our business has left footprints on every continent.
 
To the Next Level
For domestic production, DECNO increased our production capacity to meet the ever-growing clients’ demands via establishing a new workshop with 3 extruding lines added, total of 9.
Furthermore, as a company of international vision and in order to provide better services to global clients, DECNO focused on optimizing the industrial layout. In 2019, DECNO decided to invest overseas and set up its flooring factory in Malacca City, Malaysia, covering more than 200 acres (810 000 m2), for the sake of advantages of production and delivery.
In response to the market’s needs, and on the basis of our original product collections, we have developed innovative hardwood SPC flooring, hygienic SPC flooring and SPC wall panel. 3D printing technology has been applied to our flooring to achieve exceptional visual appeals paired with extraordinary performance.
 
From Challenge to Opportunity
Under the pandemic circumstance, uncertainty and upheaval, 2020 was definitely not an ordinary year for everyone, the same went for the flooring industry. But with our deep roots and cultivation, DECNO still achieved a big rise in sales by 50%. After the rain, there is a rainbow.
 
To 2021 and beyond
Over our 25-year manufacturing, innovation, and sustainability journey, we have evolved our thinking, value, methodology, and approach. Backed with strong production and innovation capabilities, and holistic client support and care system, DECNO will continue to manufacture the best flooring for worldwide clients and set our sight on higher goals. We value our clients’ trust and strive to resolve every need; to make our clients feel confident about their business because of our flooring; to make people feel proud and happy of their home. 
We have come a long way since 1997, and much to be expected in the future. Consistently going from strength to strength, as times have changed, our initial intention has never changed—all for manufacturing the best flooring and become your reliable partner.