- Rigid core flooring continues to set new standards
- even seasoned flooring executives are stunned at the growth of the rigid core subsegment that burst onto the scene less than two years ago and has morphed into a super cell of flooring. Jimmy Tuley, vice president, residential resilient business,... MORE
- What is WPC Vinyl Flooring?
- WPC vinyl is taking the flooring world by storm! This bad boy is changing the way people buy flooring and it will only continue to grow and increase popularity over the next several years. Theres a lot to learn,... MORE
- Piet Dossche, the "father of WPC"
- What are some of the main advantages ofWPC vs. other composite core products suchas rigid core? Theres a lot of confusion in the market regardingwhere WPC and rigid core boards (RCB) fit.In my mind it is very clear, one category is notbetter than the ... MORE
- The real science behind WPC
- The emergence of WPC (wood plastic composite) core flooring into the LVT and LVP productsector has accelerated in recentyears.In this article,I explain what WPC is and how it differs fromother products in the market. Though it may be defined different... MORE
- Distributors rally around WPC, rigid core
- Flooring distributors have seen hot product categories before. In 1994, Pergo laminate flooring was introduced to the U.S. market and soon the category was ablaze. Alas, while laminate zoomed in the retail channel it never ... MORE
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